Globalization involves the spreading of ideas and increased communication across borders. A particular element making globalization extremely prevalent is the desire for understanding. The unknown is a threatening notion in an extremely populated world. People can easily feel out-of-the loop when they are existing amongst a mass of striving others. Globalization is a remedy to this feeling of isolation and insecurity.
Hybridization is the fruit of globalization. From the communication and globalization of particular trends, media, and ideas a third culture may grow. Interaction is productive in a globalizing world. What works in one country may be spread to another in hopes for similar success. Hybridization is still influenced by power relations but allows for a stronger international agenda where shared values and motives are highlighted.
A particular example of such hybridization in media is the show Top Gear. Originally a British only series, Top Gear featured 30-minute episodes focusing on cars and with multiple presenters. Now Top Gear can be found in the US, Russia, Australia, and airs on numerous international television programs. Not only has the concept of judging cars and testing them spread, but the series has influenced car manufacturers globally.